LOS ANGELES, CA – (NewMediaWire) – November 17, 2022 – In the digital age, one can share their music and message with almost endless platforms. One might even consider putting themself out on a virtual stage in order to get people’s attention.
But once someone else shines a light on them and encourages others to spread the word, things shift dramatically. Landing digital or print articles is one way that can help find potential fans for musicians as well as grow an audience of people who will support what they do.
Music publicists are the unsung heroes of our modern world. They spend their days working tirelessly on behalf of artists, helping them gain attention and build careers that might otherwise never exist without them.
Publicists are the best advocates for their clients, helping them find success in almost every aspect of life. They can provide guidance on big-picture issues like storytelling or image management when it comes to small details such as securing an interview with a journalist who will amplify their voice across platforms.
Oftentimes artists don’t know what they should be doing themselves but having someone guiding them through this process makes all the difference “Loosely, a musician needs a publicist when they believe they’re doing something the press might be interested in,” says Nathan Walker, publicist at Riot Act Media, which reps Anna Burch, The Coathangers, and David Bazan.
However, this is no one-size-fits-all endeavor. Press needs vary significantly from artist to artist and change as musicians get deeper into their careers. The nuts and bolts of doing publicity also require juggling multiple priorities. Setting up a profile piece in a national magazine is a far different process than a local alt-weekly previewwhich, in turn, differs from premiering a song on a major website.
The c4n2 Agency based out of Los Angeles is a team of Music Publicists, who are Artists, Drummers, Guitarists, DJs, Producers, Writers, and Tech Geeks, specializing in connecting their clients with music blogs and different online platforms such as Earmilk, Lyrical Lemonade, or YourEDM for press coverage; Forbes to advertise brand’s campaign, Spotify Playlisting to expand reach, and Social Media Verification to brand stamp and authenticate on social media platforms. c4n2 understands musicians like no one else.